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COM 460 Blog: Social Media Monitoring

October 18, 2013

As with all COM 460 weekly blog topics, “Social Media Monitoring” is something I first like to explore visually with a Google Image Search. From this very general view of the issue, I can gather that social media monitoring relies heavily on analytics, numbers, and infographic presentation of results.


Social media monitoring, as discussed in class lecture, is “the practice of analyzing, understanding, responding to conversations about products, brands, and individual reputation and opinion of key online community members virtually”. This is a very good outline of the idea. One Social Media Monitoring Inforgraphic presents the topic as a circular cycle. The cycle involves finding chatter activity, analyzing chatter for relevance, assigning quality index score, reporting chatter activity, and posting a response. The general idea being responsive to discussion of the product, brand, person, etc. be it positive or negative. Being interactive with other social media users goes a long way towards creating a properly based online reputation.


After researching the topic further, it is clear that listening to whats being said is key to posting future content that followers will enjoy or respond positively to. There are a number of applications to monitor online presence, one newcomer is Digimind. This app caught my attention in that not only can it monitor a person’s/business’s online presence, but also gives insight into what the competition (for a given industry) is doing with their social media. This professional Digimind program yields cutting-edge analytics, infographics, PowerPoints and PDF reports for in-depth research of a business’s online footprint.


As we learned in class, social media monitoring analytics is like a real-time focus group for a business, but also can be used for personal use. Many parents have taken to using social media monitor to Snoop on Your Kids. Parents monitoring their kids is a good example of how deep social media monitoring can go if one desires to find more about media use. The Huffington Post article by Lisa Belkin highlights how “43% of kids say their parents ‘occasionally’ check the messages on their smartphones with their kids’s knowledge”. While this corresponds with the idea that social media monitoring revolves heavily around the discovery, collection, analysis, and response to relative data (in this case, how high school students are using smartphones).


In short, social media monitoring gives the user deeper insight into their online presence and reputation. By knowing what your followers respond to, in either a business or personal context, one can better connect with their audience. In terms of business, a better connection with the customer/ audience base can be extremely for increasing sales. On a personal level, individual social media monitoring can be used to increase one’s social media presence or help to curve problems such as cyber-bullying.


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